Visit Portugal has launched a sustainability campaign to encourage travellers to take care with their water consumption while on holiday.
Using the slogan “Be a Futourist; Save Water”, the digital and offline messages will primarily be aimed at tourists in the Algarve.
The campaign will target holidaymakers from the region’s main markets: the UK, Spain, Germany, and France.
The tourist board says on its website: “A conscious and responsible tourist can save up to 235 litres of water daily during their stay by choosing to consume below-average amounts.
“Get involved, support local communities, minimise your environmental footprint…make a difference for a better planet. Save water. Protect the future.”
Tips from the tourist board advise holidaymakers to “opt for shorter showers or turn off the water while soaping” and to choose accommodation with water-saving technologies, such as using low-flow taps and recycling systems.
Other advice encourages tourists to learn more about the importance of water in the region and support local initiatives to reduce plastic waste.
The campaign is part of a wider initiative called “Futourism”, which “aims to mobilise everyone in the tourism industry, including tourists, to address a global challenge by participating in the solution”.
The tourist board is also encouraging small and medium-sized tourism businesses in the Algarve to use water more efficiently and has introduced a support line to offer advice