Thomson is giving away holiday vouchers worth £10,000 and discounts of £60 today – so-called ‘Blue Monday’.
Five vouchers worth £2,000 each are being offered in a competition running between 8am and 8pm today.
“On Blue Monday, which is traditionally the gloomiest day of the year, customers can spread some cheer by sharing selfies of their smile on the travel company’s Facebook (Thomson Holidays), Twitter (@ThomsonHolidays) and Instagram (@thomsonholidays) to be in with a chance of winning the prize,” the operator said.
Entrants should post their photo along with the hashtag #mademesmile and a story about what made them happy.
Vouchers will be valid for two years and can be used on both Thomson and First Choice holidays.
Thomson and First Choice customers will also be eligible for a discount of £60 per person on holidays worth more than £2,000, valid for departures from January to October.