VisitEngland launches guide to help firms sell overseas

VisitEngland has launched an online education toolkit to help tourism businesses in England to sell their products and services internationally.

Called Taking England to the World – an inbound tourism toolkit, the guide has been created to support destinations and small- and medium-sized tourism businesses make the move into overseas markets.

It has been designed to give tourism businesses and destinations the basic tools, knowledge and key contacts needed to enter the export tourism market.

Users can find commercial business advice, tips and case studies to support businesses in promoting their tourism products, experiences and destinations to international markets.

Carol Dray, VisitEngland commercial director, said: “The tourism education programme will support businesses to bring new and existing products into international markets and grow inbound tourism as a whole, increasing the value of the industry to England’s economy.”

Taking England to the World – an inbound tourism toolkit is the first in a series of assets being produced by VisitEngland to help businesses trade internationally.

To download the guide click here.