London defied the terrorist attacks to emerge as this year’s destination of choice for European and UK travellers, research reveals.
The capital saw a 24% rise in visitors from other parts of Europe as traveller numbers remained resilient in major European cities despite terrorism, Europe’s largest online travel agency eDreams Odigeo reported.
The company’s European Traveller Insights 2017 report shows a rise in UK staycations, caused by the falling value of the pound encouraging UK consumers to stay closer to home.
The slump in sterling could also be responsible for the surge in inbound visitors from Europe, attracted by the cheap pound against the euro.
London, Paris and Berlin have suffered terror-related attacks in recent years but all attracted a greater number of bookings from Europe so far this year.
The report said: “This data suggests that traveller numbers have remained resilient, with no signs of a significant long-term impact to the numbers visiting these major European capital cities for 2017.”
Dana Dunne, chief executive, said: “Throughout 2016 and 2017, a number of challenging headwinds emerged but our bookings data shows that the online travel sector has remained resilient.
“The outlook for the sector is optimistic, with travellers cross Europe and the UK remaining eager to visit perennial favourites such as London.”
Robert McNamara, head of UK, added: “Our report bears good news for London, with an increased number of European travellers choosing to visit, providing a welcome boost to the tourism industry post-Brexit.”
eDreams Odigeo has five brands – Opodo, eDreams, Go Voyages, Travellink and Liligo – and the group had more than 18 million customers last year.